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Rebranding - Font Advice
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Rebranding - Font Advice
resolverHi @RedMtnGrp,
When it comes to decisions that are deeply personal, emotional, and tied to the way people connect with a place, it’s always best to consult with a professional designer or branding expert. That being said, this is an area where generative AI can give you first ideas and potentially sharpen your understanding of your own requirements:
Condensed sans-serifs are often the best fit for outdoor retail signage because they balance legibility with a modern, approachable look. Good options include Gotham Narrow, Avenir Next Condensed, and Inter Tight.
If you’d like a more timeless, established feel, condensed serifs can work well. Source Serif Condensed and Tiempos Headline Condensed add a sense of heritage without looking dated.
To soften the look and emphasize approachability, rounded or humanist sans-serifs are a good choice. Nunito Condensed and Sofia Pro Condensed both bring a friendly, community-oriented tone.
A practical approach is to pair fonts: use a strong condensed sans or serif for the center’s name on signage, and a more open or humanist style for wayfinding and promotional materials. This ensures clarity while keeping the overall identity warm and inviting.
Test your font at very large scale (mock it up on a monument sign or pylon) and very small scale (website/mobile). Long names can lose clarity if the font is too narrow or stylized. Humanist or geometric sans serifs tend to scale best.
Best regards!
| Karsten Köhler |
 | Did my post help answer your query? Help the community by marking it as a solution. |
Rebranding - Font Advice
resolverHi @RedMtnGrp,
When it comes to decisions that are deeply personal, emotional, and tied to the way people connect with a place, it’s always best to consult with a professional designer or branding expert. That being said, this is an area where generative AI can give you first ideas and potentially sharpen your understanding of your own requirements:
Condensed sans-serifs are often the best fit for outdoor retail signage because they balance legibility with a modern, approachable look. Good options include Gotham Narrow, Avenir Next Condensed, and Inter Tight.
If you’d like a more timeless, established feel, condensed serifs can work well. Source Serif Condensed and Tiempos Headline Condensed add a sense of heritage without looking dated.
To soften the look and emphasize approachability, rounded or humanist sans-serifs are a good choice. Nunito Condensed and Sofia Pro Condensed both bring a friendly, community-oriented tone.
A practical approach is to pair fonts: use a strong condensed sans or serif for the center’s name on signage, and a more open or humanist style for wayfinding and promotional materials. This ensures clarity while keeping the overall identity warm and inviting.
Test your font at very large scale (mock it up on a monument sign or pylon) and very small scale (website/mobile). Long names can lose clarity if the font is too narrow or stylized. Humanist or geometric sans serifs tend to scale best.
Best regards!
| Karsten Köhler |
| Did my post help answer your query? Help the community by marking it as a solution. |
