Sep 20, 20234:24 AM - edited Sep 20, 20234:26 AM
Reactivating Cold SQLs and Opps: Best Practices for Lifecycle Stage Changes
Within our organization, we're looking to run campaigns aimed at reactivating cold SQLs (Sales Qualified Leads) and Opportunities (Opps).
We're wondering about the most effective approach using Lifecycle stages (or maybe lead status). Our plan is to target them with ads and marketing emails and assess their engagement through lead scores. We're considering reclassifying them as Leads and, based on their interaction with our content, potentially requalify them as Marketing Qualified Leads (MQLs).
Is it acceptable to convert all cold SQLs and Opps back to Leads for this requalification process? What would be the best practice in this scenario?