Optimize Conversion Leads

[astoogler]

I totally get that hubspot syncs lifecycle events under 'Hubspot Offline Conversions' events as 'Other', however, i'm extremely confused as to why it stops here..

My questions as a marketer, we want to optimize for 'Conversion Leads' for events further down the funnel SQL/Customer/etc :

1. Why can't we see SQL/MQL/Customer + all lifecycle stages under here because we can't optimize for 'Other' - plus, wouldn't this group all lifecycle stages?

2. Can we set up a 'Custom Conversion' for each lifecycle event to fire/attribute sales to the correct ads?

This whole set up is oddly over complicated compared to other CRM integrations.

-Austin

[YiannisPètevis]

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[MiaSrebrnjak]

Hi @astoogler,

Thank you for reaching out to the Community!

I wanted to share two relevant Community articles where other Community members have mentioned that they are using Zapier as a workaround:

• Check out @andrewzistler's reply here (Can Hubspot conversion events be used to optimize Facebook lead ads?)
• or @ACordova's comment here (sync hubspot conversion events with facebook)

I hope this helps!

Cheers
Mia, Community Team