am Sep 18, 20232:30 PM - zuletzt bearbeitet am Sep 19, 20235:19 AM von kvlschaefer
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Optimize Conversion Leads
I totally get that hubspot syncs lifecycle events under 'Hubspot Offline Conversions' events as 'Other', however, i'm extremely confused as to why it stops here..
My questions as a marketer, we want to optimize for 'Conversion Leads' for events further down the funnel SQL/Customer/etc :
1. Why can't we see SQL/MQL/Customer + all lifecycle stages under here because we can't optimize for 'Other' - plus, wouldn't this group all lifecycle stages?
2. Can we set up a 'Custom Conversion' for each lifecycle event to fire/attribute sales to the correct ads?
This whole set up is oddly over complicated compared to other CRM integrations.
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