Optimize Conversion Leads

[astoogler]

I totally get that hubspot syncs lifecycle events under 'Hubspot Offline Conversions' events as 'Other', however, i'm extremely confused as to why it stops here..

My questions as a marketer, we want to optimize for 'Conversion Leads' for events further down the funnel SQL/Customer/etc :

1. Why can't we see SQL/MQL/Customer + all lifecycle stages under here because we can't optimize for 'Other' - plus, wouldn't this group all lifecycle stages?

2. Can we set up a 'Custom Conversion' for each lifecycle event to fire/attribute sales to the correct ads?

This whole set up is oddly over complicated compared to other CRM integrations.

-Austin

[PRaut0]

HubSpot sends lifecycle stage updates to Google Ads as “Offline Conversions,” but since Ads doesn’t recognize stages like MQL, SQL, or Customer, they all get lumped into “Other,” making it impossible to optimize for deeper funnel events. The workaround is to set up custom conversion actions or assign values to each stage so Google can prioritize quality over quantity. LeadAngel simplifies this by letting you define exactly which lifecycle stages—MQL, SQL, Opportunity, Customer—should be pushed into Ads as distinct conversion actions, with the option to pass values for each. This way, instead of a generic “Offline Conversion,” Ads gets clear signals tied to pipeline and revenue, helping you optimize campaigns for the outcomes that matter most.

[YiannisPètevis]

If you're looking to improve the effectiveness of your event marketing strategy, momencio (www.momencio) can help you optimize your conversion leads further down the funnel. With momencio's Universal Lead Capture technology powered by AI, you can automate data entry and improve the quality of your data, leading to better results for your sales and marketing efforts.

In addition, momencio offers seamless lead retrieval capabilities, allowing you to access and manage the information of the leads collected during events effortlessly. You can also leverage the digital assets player on the spot, increasing lead engagement and deepening the connection with your brand. At the end of the day, momencio will drive better results for your sales and marketing efforts.

[MiaSrebrnjak]

Hi @astoogler,

Thank you for reaching out to the Community!

I wanted to share two relevant Community articles where other Community members have mentioned that they are using Zapier as a workaround:

• Check out @andrewzistler's reply here (Can Hubspot conversion events be used to optimize Facebook lead ads?)
• or @ACordova's comment here (sync hubspot conversion events with facebook)

I hope this helps!

Cheers
Mia, Community Team