1 Accepted solution
Online marketing tips and growing a business
SOLVEHi @Time4nicu1,
Welcome to the HubSpot Community! It’s great to see a healthcare professional bringing creativity into a side project.
Since you’re just starting out, I would recommend focusing on your digital marketing strategy first. Think of your strategy as a simple roadmap to reach people who’d love what you’re making. First, start by getting clear on your audience – since it sounds like you’re selling to healthcare professionals, consider what they value: quality, convenience, and maybe a bit of fun or personal touch they can add to their workday. With that in mind, aim to keep your brand voice warm, approachable, and a little playful to match the personality of your products.
Next, pick one or two main platforms where you can reach your audience without feeling overwhelmed. Instagram is ideal for showcasing visual products, and Facebook could help you tap into groups where healthcare staff hang out. Posting 3-4 times a week, including a mix of product photos, short videos, and behind-the-scenes glimpses, will help build a consistent presence. Try out hashtags related to healthcare life, and think about boosting a few posts as ads targeting nurses or medical staff near your area to test the waters with paid promotion.
Finally, consider collecting feedback from customers early on, maybe through simple messages or comments, to refine what works best. This helps you adjust your strategy while still small and build trust as you go. With time, setting up a simple email list could be valuable, too, letting you share new products or discounts directly with those already interested. Just keep it light and fun—your marketing should feel like an extension of your personality, and your audience will feel the authenticity!
HubSpot also has a digial marketing certification (free) which you might find helpful: https://academy.hubspot.com/courses/digital-marketing
Best regards!
| Karsten Köhler |
 | Did my post help answer your query? Help the community by marking it as a solution. |
Online marketing tips and growing a business
SOLVEHi and welcome!
Did my post help answer your query? Help the community by marking it as a solution.
Online marketing tips and growing a business
SOLVEHi @Time4nicu1,
Welcome to the HubSpot Community! It’s great to see a healthcare professional bringing creativity into a side project.
Since you’re just starting out, I would recommend focusing on your digital marketing strategy first. Think of your strategy as a simple roadmap to reach people who’d love what you’re making. First, start by getting clear on your audience – since it sounds like you’re selling to healthcare professionals, consider what they value: quality, convenience, and maybe a bit of fun or personal touch they can add to their workday. With that in mind, aim to keep your brand voice warm, approachable, and a little playful to match the personality of your products.
Next, pick one or two main platforms where you can reach your audience without feeling overwhelmed. Instagram is ideal for showcasing visual products, and Facebook could help you tap into groups where healthcare staff hang out. Posting 3-4 times a week, including a mix of product photos, short videos, and behind-the-scenes glimpses, will help build a consistent presence. Try out hashtags related to healthcare life, and think about boosting a few posts as ads targeting nurses or medical staff near your area to test the waters with paid promotion.
Finally, consider collecting feedback from customers early on, maybe through simple messages or comments, to refine what works best. This helps you adjust your strategy while still small and build trust as you go. With time, setting up a simple email list could be valuable, too, letting you share new products or discounts directly with those already interested. Just keep it light and fun—your marketing should feel like an extension of your personality, and your audience will feel the authenticity!
HubSpot also has a digial marketing certification (free) which you might find helpful: https://academy.hubspot.com/courses/digital-marketing
Best regards!
| Karsten Köhler |
| Did my post help answer your query? Help the community by marking it as a solution. |
