Non marketing emails in workflows

[GPinder]

Hi guys 

I'm designing a workflow process that requires me to send emails. These emails are necessary as they contain account information and updates, NOT marketing. How do I send these emails to a contact who is classed as a non-marketing contact without messing with their preferences? 

Many thanks

[GPinder]

Thank you for your help Karsten!

[karstenkoehler · Accepted solution]

Hi @GPinder,

HubSpot has a separate, paid add-on / product for this, transactional emails: https://knowledge.hubspot.com/marketing-email/how-to-use-transactional-email-in-hubspot

Without this add-on, you'll have to either create a new subscription type for transactional emails and opt everyone into that subscription type (as a workaround for that add-on) or use an existing subscription type that everyone is opted in. Typically, the former workaround makes most sense.

Best regards!