Marketing Hub Fundamentals Training Highlights & Resources - December 2020

[TashOliveira]

Hi All,

Thank you for joining this week's HubSpot Marketing Hub Fundamentals training, it was great to learn with you and find out more about your businesses and marketing processes.

We had lots of great questions and insightful conversations in training, so we have consolidated key resources in this post to support you as you continue to learn about HubSpot tools and the flywheel methodology.

We hope this space can also be an opportunity to keep in touch, network, and continue to share knowledge and experience. What were your key takeaways from training?

Thank you!

@TashOliveira & @DavidChaves & @ElaineC 

Cc @sharonlicari 

Resources

• Properties
  • HubSpot's default contact properties
  • Set up score properties to qualify contacts, companies, and deals
• CRM Setup
  • HubSpot's default contact properties
  • Get started with marketing contacts
• SEO
  • SEO Lesson: The Fundamentals of an Effective SEO Content Strategy
  • SEO Training Course: Learn How to Achieve Sustainable Organic Traffic Growth
  • Google Webmaster Guidelines
  • What webmasters should know about Google’s core updates
  • What is E-A-T?
  • Optimizing your CMS Hub site for performance
  • 9 Quick Ways to Improve Page Loading Speed
  • Topic Clusters: The Next Evolution of SEO
• Forms
  • How to customize the form embed code
  • Prevent The Submit Of Any HubSpot Forms After A Successful Validation
  • Block form or pop-up form submissions from specific email domains
  • Customize your form options
  • Always create contact for new email address 
• Ads
  • Connect your LinkedIn Ads account to HubSpot
• Dashboards
  • Email or export your dashboard
  • HubSpot user permissions guide (Reports)
• Emails
  • The Ultimate Guide to Using Emojis for Marketing
  • 2020 State of Email
  • Email Marketing Benchmarks and Statistics by Industry
  • The Ultimate List of Email Marketing Stats for 2020
  • Mailchimp’s COVID‑19 Email Marketing Trends
  • How to Do A/B Testing: A Checklist You'll Want to Bookmark
  • What is the distinction between Click Rate and Click Through Rate (CTR)
• Other Resources
  • Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
  • Lead Nurturing With HubSpot: How to Begin Lead Scoring to Fuel Your Nurturing Strategy

Are you looking for a hands-on and immersive experience that will help you understand how to best use your HubSpot tools? 

Click HERE to learn more about our training courses.