Marketing Hub Fundamentals Training Highlights & Resources - February 2021

[TashOliveira]

Hi all,

Thank you for joining this week's HubSpot Marketing Hub Fundamentals training, it was great to learn with you and find out more about your businesses and marketing processes.

We had lots of great questions and insightful conversations in training, so we have consolidated key resources in this post to support you as you continue to learn about HubSpot tools and the flywheel methodology.

We hope this space can also be an opportunity to keep in touch, network, and continue to share knowledge and experience. What were your key takeaways from training?

Thank you!

@johannaS & @ElaineC &  @TashOliveira 

Cc @sharonlicari 

Resources

• Properties
  • HubSpot's default contact properties
  • Property Field types
  • Set up fields seen when manually creating records
  • Create products in the product library
• Record Creation
  • Automatically create and associate companies with contacts
  • Use HubSpot's integration with LinkedIn Sales Navigator
• Lifecycle Stages & Lead Status
  • Use lifecycle stages
  • HubSpot Insights on company records
• SEO
  • 10 Ways to Improve Your SEO Using HubSpot
  • Google’s next big Chrome update will rewrite the rules of the web
  • SEO Myth: Using a Subdomain for Your Blog Is Bad for SEO?
  • Should You Use Sub Domains or Sub Directories?
• Campaigns
  • Allow external pages to be associated with a Campaign
  • Create tracking URLs
  • How to Create UTM Codes to Track Your URLs [UTM Builder]
  • A Breakdown of All Your Website's Traffic Sources (What Means What?)
• Landing Pages
  • How to Capture New Leads With In-Video Lead Forms
• Reports & Traffic Analytics
  • 7 HubSpot Reports You Need to Build!
  • 5 Business Insights You Can Get From A Funnel Report
  • Best Custom Reports For Marketing Managers
• Email
  • The Best Time to Send an Email (Research-Backed)
  • Giphy
  • Screen to Gif
  • Manage preference groups for your email subscriptions (BETA) 
• Email Performance
  • The Ultimate List of Email SPAM Trigger Words
  • Improve email deliverability
  • 29 Email Deliverability Tips You Must Know in 2021
• Ads
  • Connect your Google Ads account to HubSpot
  • Get started with ads
  • 5 Ways to Use the HubSpot Paid Ads Tool
  • Create ads audiences in HubSpot
  • Ads | Frequently Asked Questions
• Workflows
  • 7 HubSpot Marketing Automation Workflows for Database Management
  • 4 Sales Management Pain Points Solved by Workflow Automation
  • 10 HubSpot Workflows Every Sales Team Needs
  • 10 examples of HubSpot workflows you should implement today 

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