Marketing Communications vs. Content Marketing

[Judithsandras]

Hi there! I'm considering a career in Content Marketing and would like to ask a question! What is the difference between a career in Marketing Communications and a career in Content Marketing?

Thank you! 

[Mchuks1]

can we say that content marketing is simply the skill one has to use texts, videos and graphics to appeal to cold trafficks

[karstenkoehler · Accepted solution]

Hi @Judithsandras,

Great question, both can be considered very similar. A marketing communications manager will create, implement and steer internal and external communications programs, while a content marketer focuses on creation of valuable and helpful content, storytelling and data analysis specifically geared towards moving prospects and customers along the buyer's journey:

What Does a Content Marketer Do?

Communications Manager Job Description

So the main difference would be the creation of content for potential buyers. Content marketing has a strong methodology around it. This can be a focus area of a marketing communications manager but it doesn't have to be.

Hope this helps!

[Judithsandras]

Hi Karsten,

Thank you for your reply. It was very helpful and insightful. The links provided also helped!