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Judithsandras
Member

Marketing Communications vs. Content Marketing

SOLVE

Hi there! I'm considering a career in Content Marketing and would like to ask a question! What is the difference between a career in Marketing Communications and a career in Content Marketing?

 

Thank you! 

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karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Marketing Communications vs. Content Marketing

SOLVE

Hi @Judithsandras,

 

Great question, both can be considered very similar. A marketing communications manager will create, implement and steer internal and external communications programs, while a content marketer focuses on creation of valuable and helpful content, storytelling and data analysis specifically geared towards moving prospects and customers along the buyer's journey:

 

What Does a Content Marketer Do?

Communications Manager Job Description

 

So the main difference would be the creation of content for potential buyers. Content marketing has a strong methodology around it. This can be a focus area of a marketing communications manager but it doesn't have to be.

 

Hope this helps!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


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karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Marketing Communications vs. Content Marketing

SOLVE

Hi @Judithsandras,

 

Great question, both can be considered very similar. A marketing communications manager will create, implement and steer internal and external communications programs, while a content marketer focuses on creation of valuable and helpful content, storytelling and data analysis specifically geared towards moving prospects and customers along the buyer's journey:

 

What Does a Content Marketer Do?

Communications Manager Job Description

 

So the main difference would be the creation of content for potential buyers. Content marketing has a strong methodology around it. This can be a focus area of a marketing communications manager but it doesn't have to be.

 

Hope this helps!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.

Judithsandras
Member

Marketing Communications vs. Content Marketing

SOLVE

Hi Karsten,

 

Thank you for your reply. It was very helpful and insightful. The links provided also helped! 

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