Marketing Campaign Hierarchy

[NRedditt]

Is there a way to create a campaign hierarchy in hubspot and have parent & child campaigns? At my previous role we used Salesforce and Pardot, and having a hierarchy setup was a useful way of grouping campaigns for reporting purposes. 

Eg if we're going to events for the same organisation but to different locations, it would be good to be able to have an organisation as a parent campaign, and then the different locations as child campaigns, so that way it's easier to create reports of overall performance and then look at the individual locations. 

I see you can create custom campaign properties, but it doesn't look like I can create a property that has a dropdown for other campaigns.

[JHillman3]

This is a very important feature for reporting purposes

[GTuinstra]

Please implement this feature! This is a huge blow to reporting opportunities as it stands

[storycollab]

This is an important feature.

[JTonseth]

@karstenkoehler,Can we use a lookup field or any other workaround to achieve this? I want to at least link the campaigns togther.

[karstenkoehler · Accepted solution]

Hi @NRedditt,

This is currently not possible but the product team is already working on it: https://community.hubspot.com/t5/HubSpot-Ideas/Parent-Child-hierarchy-feature-for-campaigns/idi-p/29...

I also recently talked to one of the product managers who have a few insights and confirmed this.

If you want to follow the updates and keep up the pressure, I'd recommend commenting on the idea and upvoting. The product team evaluates these requests based on their popularity.

You can also help others find the request more easily (and thus drive traction) by accepting my reply as a solution. I'd appreciate it, too.

Have a great day!

[LReiser]

Is there an update on when this feature will go live? 

[STierney]

Hey @LReiser - thanks for following up here!

While it looks like the beta in the team's most recent update from Sept 3, 2025 is no longer accepting applicants, I'd like to tag in @ankur_gupta to see if there are any recent updates we can share from this year.

Shane, Senior Community Moderator

[JMacDonald6]

Any updates on this? I saw on the product page that it was in "planning" stage back in October 2024. 

[HPearson7]

This feature is very important!

[jklingbail]

yes yes yes please implement this!