Tips, Tricks & Best Practices

lorenabracho
Participant

Mails not opened

When I send an e-mail marketing campaign in the statistics I can easily identify and create a list of the ones that opened the e-mail, but how can I create a list or identify the ones that didn´t open it?

0 Upvotes
3 Replies 3
lorenabracho
Participant

Mails not opened

Thanks Jennifer! I´ve done that, I was wondering in there was an easier way to do it, but good to know I wasn´t doing something wrong!

Jnix284
Most Valuable Member | Diamond Partner
Most Valuable Member | Diamond Partner

Mails not opened

You're welcome @lorenabracho - nothing wrong, just wish it was easier 😉

 


If my reply answered your question please mark it as a solution to make it easier for others to find.



Jennifer Nixon - Director of Revenue Operations at WORQFLOW

connect with Jen on Linkedin

0 Upvotes
Jnix284
Most Valuable Member | Diamond Partner
Most Valuable Member | Diamond Partner

Mails not opened

Hi @lorenabracho the easiest way to do this is to create a three lists:

 

1 - all sent/delivered contacts from the email

2 - all "opened"

3 - include everyone from the first list and exclude everyone from the second list:

Jnix284_0-1697069904421.png

 

Unfortunately there isn't a filter for "didn't open" - I suggest adding an idea here for the Product Team to consider. If you'll share the link back, I'd be happy to upvote.

 

In general, open rate is somewhat unreliable with all of the changes made by email providers like Apple, Outlook, and Google (using bots to pre-read emails, not loading images, etc.)

 

A more reliable list would be based on interactions like clicks vs no-clicks.

 


If my reply answered your question please mark it as a solution to make it easier for others to find.



Jennifer Nixon - Director of Revenue Operations at WORQFLOW

connect with Jen on Linkedin