Looking for best practices - How to manage my properties?
SOLVE
Hello there 🙂
I'm currently working with a company that would like to clean its CRM. Until now, each time they needed to add a question in a form, they created a new property.
Lots of things to optimize: -> naming the properties in the right way (a lot of them are named by the question that would appear in the form) -> avoiding duplicates -> optimizing some properties, for e.g. avoiding text and prefering dropdowns...
Have you got some best practices you use when managing properties in Hubspot?
This will make it easier to spot duplicates. Then the real work will begin.
For duplicates, you need to decide on the property you want to keep and copy information from the duplicate property into the new main property. (This can be achieved with workflows: Enroll contacts when value in [duplicate property] is known. Then select "Copy property value" from the actions and copy value from [duplicate property] into [new main property]. Keep in mind that you might overwrite the value in the target property.)
In terms of a naming convention, I wouldn't overcomplicate this. Over the years, I've found that a clear property description can be very useful in determining whether a property is just a property needed for reporting, (not) meant to be used in forms etc. I'd also make use of property "Groups" (which you can set up in a second tab in the Property settings).
This will make it easier to spot duplicates. Then the real work will begin.
For duplicates, you need to decide on the property you want to keep and copy information from the duplicate property into the new main property. (This can be achieved with workflows: Enroll contacts when value in [duplicate property] is known. Then select "Copy property value" from the actions and copy value from [duplicate property] into [new main property]. Keep in mind that you might overwrite the value in the target property.)
In terms of a naming convention, I wouldn't overcomplicate this. Over the years, I've found that a clear property description can be very useful in determining whether a property is just a property needed for reporting, (not) meant to be used in forms etc. I'd also make use of property "Groups" (which you can set up in a second tab in the Property settings).