Lead magnets

[MSanfilippo]

When creating magnets, how much do you focus on what your competitors are doing? What types of lead magnets are you creating that are working? Would love to see links to them. 

[Bryantworks · Accepted solution]

Hey @MSanfilippo, very little do I focus on what the competitors are doing but rather what the industry is doing.  First and foremost, you need to provide immediate value.  I find that a healthy mix of magnets work best:

1. Infographics
2. E-books
3. Daily email series

To name a few.  I can't share 1 and 2, but feel free to check out my site for number 3.

[natsumimori]

Thank you everyone for the comments!

[KTownsend · Accepted solution]

@MSanfilippo Hi, I'd focus on providing value for your customers rather than focusing too much what your competitors are doing. It all depends on what you think your customers would like to see and how you can help answer their questions in a helpful way.

Some of the types of content that work for us include ebooks, checklists and guides. Here are some examples of our top performing content titles:

- Everything you need to know about Inbound Marketing ebook

- Content strategy checklist

- 34 lead generation tips

- On-page SEO best practices infographic 

[Bryantworks · Accepted solution]

Hey @MSanfilippo, very little do I focus on what the competitors are doing but rather what the industry is doing.  First and foremost, you need to provide immediate value.  I find that a healthy mix of magnets work best:

1. Infographics
2. E-books
3. Daily email series

To name a few.  I can't share 1 and 2, but feel free to check out my site for number 3.

[natsumimori]

Hi @MSanfilippo ,

Let's see if Community top contributors have some advice on this topic!

@Aakar and @KTownsend , anything you can share for @MSanfilippo ?

[Aakar]

Hi @MSanfilippo @natsumimori 

I can't share the link here. Anyways, the pillar page (long-form content around a topic) is working great for the lead gen. 

Thanks.