Lead Score - Form Submission DecaySOLVE
In our business, we have members that may be signed up for 6 months and end their subscription. Then rejoin a year later. When someone becomes an ex-member we put them back into the lifecylce stage of Lead however their previous form submission activity is captured in lead scoring.
Is there a best practice for creating score decay with form submissions over time? After 1 year that form submission reduces by the amount, it was bumped up?
Solved! Go to Solution.