Tips, Tricks & Best Practices

AM8
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Lead Generation non-paid flatlining

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Hi All, 

I wanted to reach out to the community and ask how are you all doing the non-paid lead-gen? I would be grateful if you could share some tactics that have worked well for you. 

We use the traditional approach :
Pillar Page --> Blogs -- CTA --> LP with Whitepaper --> Form --> lead scoring --> MQL 
I see that we are reaching a point where my non-paid leads are flatlining, and thus I am reaching out to the community for help. 

Thank you.
AM8

Hope this helps
Thank you.
-AM8 
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Ben_M
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Lead Generation non-paid flatlining

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I wouldn't put lead scoring as a step between forms and MQLs.  Lead Scoring should be helping measure your marketing response rates regardless of the stage that someone is in.  Figure out what contacts may be more engaged or what may be causing your flatlining in that data.

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Ben_M
Solução
Conselheiro(a) de destaque

Lead Generation non-paid flatlining

resolver

I wouldn't put lead scoring as a step between forms and MQLs.  Lead Scoring should be helping measure your marketing response rates regardless of the stage that someone is in.  Figure out what contacts may be more engaged or what may be causing your flatlining in that data.

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