Lead Generation non-paid flatlining

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Esteemed Contributor

Hi All, 

I wanted to reach out to the community and ask how are you all doing the non-paid lead-gen? I would be grateful if you could share some tactics that have worked well for you. 

We use the traditional approach :
Pillar Page --> Blogs -- CTA --> LP with Whitepaper --> Form --> lead scoring --> MQL 
I see that we are reaching a point where my non-paid leads are flatlining, and thus I am reaching out to the community for help. 

Thank you.
AM8

Hope this helps
Thank you.
-AM8 
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Regular Advisor

I wouldn't put lead scoring as a step between forms and MQLs.  Lead Scoring should be helping measure your marketing response rates regardless of the stage that someone is in.  Figure out what contacts may be more engaged or what may be causing your flatlining in that data.

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Regular Advisor

I wouldn't put lead scoring as a step between forms and MQLs.  Lead Scoring should be helping measure your marketing response rates regardless of the stage that someone is in.  Figure out what contacts may be more engaged or what may be causing your flatlining in that data.

Reply
0 Upvotes