Keep Inbound Leads Engaged with a Continuous Cycle of Lead Nurturing Workflows | Dec 7 @ 12 PM (PST)

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Keep Inbound Leads Engaged with a Continuous Cycle of Lead Nurturing Workflows

Tuesday, December 7th | 12:00 PM (PST), 3:00 PM (EST)

Registration Open

As a part of the HubSpot User Group(s) (HUGs) program, the Automation & Workflows (West Coast) HUG led by HubSpot partner Beacons Point is excited to host their next event!

Build the perfect lead nurture workflows with Mike Tatum, Demand Generation Manager at Momentive and INBOUND presenter. In this WAHUG, he will show you how to create an ecosystem of lead nurturing workflows and what automatically keep leads engaged and warm no matter where they are in the funnel. He'll walk you through his system of campaigns and program nurtures, combined with re-engagement nurture that he's implemented and how he has found success with this method at SurveyMonkey and other Saas companies.

In this session you will learn:

• The two types of lead nurturing workflows you will need
• How these workflows work together
• How a cyclical system of lead nurturing drives growth
• Actionable takeaways to improve your lead nurturing and workflows

Speaker:

Beacons Point believes powerful content drives marketing and sales wins. Build valuable relationships with your target prospects through content and inbound marketing long before your reps pick up the phone. As a HubSpot Solutions Partner agency, they’re in the business of empowering people and improving lives. How do they do it? They stay curious, rise to each challenge, and embrace the journey along the way. All while growing your business through their proven inbound process.

The HUG program helps customers connect and find a support group for topics that matter to them. It helps us solve for the community and in 2021 you will see that more than ever. Right now, it supports 150+ city-based user groups worldwide but we've ambitious plans to grow throughout 2021. This program serves to unite, educate and inspire customers with each other to help promote community-driven learning and development. 

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