Implementing Inbound Marketing: First StepsSOLVE
Jun 9, 2017 12:46 PM
I want to begin implementing inbound marketing at my company, but it seems to me the first step to doing that is having a website that will allow all the different lead acquiring strategies (i.e. a blogging section to the website, CTAs, landing pages, etc.). It may take some time for our website design company to re-design (or overhaul) our website to function as it should. What are some things I can be doing in the meantime? My initial thought was to determine who our buyer personas would be and present the executive team with a brief presentation on what inbound marketing is. What are your thoughts?
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