Ideas for capturing leads of prospects who are seeking a distributor on our websiteSOLVE
Hi HS Community,
We have a tricky situation that we'd really value the community’s advice on. Here it is in as much of a nutshell as possible:
- We are a manufacturing company that sells its products through a distribution network.
- We have a Sales Team who nurtures relationships with the end-users of our products and pushes those sales back through our distribution partners.
- We list our distributors on our website, with a zip code locator so end-users visiting our site can find their local distributor.
- Having our distributors on our website is a value-add for our distribution partners, one that we couldn’t take away without uproar.
We are trying to increase our intimacy with end-users. If we hold those relationships, we are able to drive the demand for our product.
Our conundrum: We want to capture the contact information of these end-users so we can nurture the relationship with our sales team, whilst still providing the end-user with the distributor information that they are looking for.
We don’t think having the distributor locator gated behind a form is the right way to go, but we are stumped for ideas on how to easily provide our end-users the information they want, while still capturing their lead information.
We’d love to know how some others have handled this situation, or if you aren’t in this situation but have a good idea we’d be very glad to hear it.
Solved! Go to Solution.