Generally, the HubSpot certifications are a great starting point. There are a lot more and I'd highly recommend you explore as many of them as you can – you might stumble upon a focus area that you want to specialize in.
For example, if you find SEO interesting, there would be resources by other providers. In that specific case, I would recommend Google's Search Engine Optimization Fundamentals: https://learndigital.withgoogle.com/digitalgarage/course/seo-fundamentals. Moz, an authority on the topic, also has a great SEO learning center here: https://moz.com/learn/seo. Lastly, any names that you stumble upon (SEO experts), I'd recommend following on LinkedIn or Twitter. Reading about SEO relevant news is great to learn more about the topic.
The more you understand where your interests, strength and weaknesses are, the better you'll understand which online resources might help you.
Besides online learning, I can also highly recommend starting a project of your own. A small website, a blog, a social media account you want to scale up. This will give you real-life experience, starting with small challenges that you'll want to figure out.
Let me know if you have any follow-up questions!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
If you're looking to pursue a career in digital marketing, I'd recommend the following HubSpot certications as a next step:
Digital Marketing
Digital Advertising
Email Marketing
Social Media Marketing
SEO
Inbound Sales
Frictionless Sales
Sales Enablement
Revenue Operations
Inbound Marketing Optimization
I'd also highly recommend immersing yourself more in the HubSpot platform, if you aren't already, and go through their core platform certifications:
Marketing Hub Software
Sales Hub Software
Service Hub Software
HubSpot Reporting
There are a lot of certifications out there so don't get overwhelmed! I'd recommend making a weekly or monthly goal for yourself to achieve these certifications based on your available time and urgency.
If you're looking to pursue a career in digital marketing, I'd recommend the following HubSpot certications as a next step:
Digital Marketing
Digital Advertising
Email Marketing
Social Media Marketing
SEO
Inbound Sales
Frictionless Sales
Sales Enablement
Revenue Operations
Inbound Marketing Optimization
I'd also highly recommend immersing yourself more in the HubSpot platform, if you aren't already, and go through their core platform certifications:
Marketing Hub Software
Sales Hub Software
Service Hub Software
HubSpot Reporting
There are a lot of certifications out there so don't get overwhelmed! I'd recommend making a weekly or monthly goal for yourself to achieve these certifications based on your available time and urgency.
Generally, the HubSpot certifications are a great starting point. There are a lot more and I'd highly recommend you explore as many of them as you can – you might stumble upon a focus area that you want to specialize in.
For example, if you find SEO interesting, there would be resources by other providers. In that specific case, I would recommend Google's Search Engine Optimization Fundamentals: https://learndigital.withgoogle.com/digitalgarage/course/seo-fundamentals. Moz, an authority on the topic, also has a great SEO learning center here: https://moz.com/learn/seo. Lastly, any names that you stumble upon (SEO experts), I'd recommend following on LinkedIn or Twitter. Reading about SEO relevant news is great to learn more about the topic.
The more you understand where your interests, strength and weaknesses are, the better you'll understand which online resources might help you.
Besides online learning, I can also highly recommend starting a project of your own. A small website, a blog, a social media account you want to scale up. This will give you real-life experience, starting with small challenges that you'll want to figure out.
Let me know if you have any follow-up questions!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer