Hubspot Document Link for LinkedIn Lead Gen Ad Thank You Page

[EricDeinoff]

We are running LinkedIn Lead Gen Ads. On the confirmation page, we have a thank you message call to action (i.e. Learn more) and the link will take submitter to a document that is hosted on Hubspot under documents not files. For the cleanest tracking and reporting purposes:

1) Should we be linking to a document (Sales) or a file (Marketing)?

2) If it is a document, what is the best/correct link we should be putting there since we cannot create a tracking link since that is for one to one comms?

• ..../documents/24173214/preview/7217151 

[Whathcock · Accepted solution]

Hi @EricDeinoff ,

What sort of metrics are you hoping to track, and what will that data inform? I typically link to a file on a thank you page, because as you mentioned documents are for 1:1, but I also don't (currently) track how many people actually view the asset on a landing page. The metrics I track are usually more centered around a thank you page. Maybe sharing a bit more info on what you're hoping to track/record might help us come up with a solution!

Whitney