HubSpot membership site training
I'd appreciate your thoughts/feedback of the following idea if you're thinking of creating a training/membership site in 2017. I've moved over to HubSpot as a Partner because the methodology, tool and community is more aligned with the 'adding value' nature of building communities and membership sites that I believe in.
In the last week or so, I've had a number of clients mention that they are looking to create a training course or membership site in 2017. This is what I specialise in and when I couldn't find a wordpress membership site plugin that integrated seamlessly with HubSpot I created one late last year (which is a whole other story!).
I went back through my membership site clients' earnings in the last year and realised it was over $1million!! Ranging from $77kUSD to $300kUSD. The significance of those values to me isn't the monetary element (even though I'm pretty pleased with that), it's more the value that has been created for so many people/members. That got me thinking...
I'm thinking of creating a membership site and training about how to create and grow a training/membership site (sounds funny I know!). I'm going to have limited capacity to consult one on one with clients next year but want to help my clients grow their authority and thought leadership through membership sites.
I jotted down a few ideas about the sorts of things I build and do when I create a training or membership site and I thought it might make it a whole lot more affordable for my clients if I created some training for them with a weekly webinar or hangout where they can ask questions.
Below are some of the topics I thought of off the cuff. If there are any others that come to mind for you or you have questions about, let me know and I'll include them in my list.
At the moment it's just a thought bubble, but I respect this group's opinion and thought I'd run it past you to see what you think. Is this something that you would find helpful? What other topics would you like answers/training for when it comes to setup and management of a membership site? etc.
Topics that I brainstormed below:
Membership Site Structures
- Training program - instant access
- Training program - drip feed
- Membership site - ongoing evergreen content
- Forums vs Facebook
- Considerations for content frequency: e.g. weekly, monthly
- Fremium - e.g.. Mixergy
- Full payment up front
- Payment plans
Wordpress setup for content
- Payment gateways
Membership plugin(Inbound Member) & HubSpot workflow setup
- Membership levels
- List/Content Tiers
- Membership fulfilment workflow
- Change Password workflow
- Forgot password workflow
- Membership upgrade workflow
- Membership downgrade workflow
- Membership suspension
- Membership reactivation
- Free promotional access
- Membership inactivity nudge
- Lead opt in to purchase
- Long term nurture
- NPS for memberships
- Flash sales
- Event promo’s e.g. Christmas, Black Friday etc
- open loops
- overlapping content
- disappearing bonuses
- upcoming events
- easy adoption / getting started
- habitual content
- evergreen content management
- consumption monitoring
- participation rewards
- content contributors
- status building
Product ascension strategies to maximise profit
- Core content
- Product addons
- Personal attention
- Member initiated products
- Setting expectations for members eg. how much time each week to allow for content consumption and action taking
- Member generated content
- Other member contribution
- Expectations of participation in forums
Did my post solve the issue? If so, please accept it as a solution!