HubSpot Email Campaign Optimization

[DBrown772]

What are some advanced strategies you've used to optimize email campaigns in HubSpot? I'm especially interested in improving open rates and engagement."

[FCorbaci]

@DBrown772 hi,

There are some very good rules that apply to most campaigns in blogs that @kennedyp shared. I'd point out two things helped our engagements rate:
* Learning through A/B testing. There are certain things, words, designs that clicks with your audience and there is no rule or guide for it out there. And to understand that, I would A/B test as much as I can in every email marketing campaign. Subject lines are usually a good starting point for increasing open rates.
* Finding whats the right time to send emails per person. People tend to have a routine time where they look at their emails, and the rest has higher chance to be ignored. I m not sure if this has been rolled out lately or in beta but there already existing reporting capabilities for you to understand when people are interacting with your emails. https://knowledge.hubspot.com/marketing-email/analyze-your-marketing-email-campaign-performance#emai... You can tailor your campaign send times based on your findings about your audience.

Best,
Firat

[kennedyp · Accepted solution]

Hi @DBrown772! Welcome to the Community-- happy to have you here 😊

I'd love to share these similar threads with some great resources from other Community members: 

• Best Practices for an Email Campaign
• Looking for Hubspot Campaigns Best Practices

& these HubSpot Blog posts: 

• How to Launch a Successful Email Marketing Campaign: Tips + Data from an Email Marketer
• 22 Email Best Practices That I Live By as an Email Marketer
   

Feel free to share more about what your campaign consists of and the community may be able to provide more specific advice! 

Best,

Kennedy

[DBrown772]

Thankyou @kennedyp it really helpful