How to use HubSpot to generate leads for your roofing company in Spokane

[DMARKETING1]

I'm a roofing contractor in Spokane roofing, Washington, and I'm trying to use HubSpot to generate more leads. I've been using HubSpot for about six months now, but I'm not sure if I'm using it to its full potential.

Does anyone have any tips on how to use HubSpot to generate leads for a roofing company in Spokane? Are there any specific HubSpot tools or features that you recommend?

Any advice would be greatly appreciated. Thanks!

[Josh · Accepted solution]

Hi @DMARKETING1,

While the tools are there to help you the lead generation will come from strategy and implementation. At a high level, I would focus on:

• Create high-quality content for your website pages and blog
• Engage on social media - don't just post to post, post with intent, build an audience, have conversations
• Have conversion opportunities on your website -- less committal than "request a quote"
• Use a chatflow/chat to engage with visitors and answer their immediate question
• Be responsive to new leads and customers -- this will turn into new leads in the future. Contractors are notoriously bad at this...when a contractor comes along that does good work and actually communicates, people will spread the word!
  • Use the HubSpot sales tools to track deals and provide quotes quickly
  • Use the HubSpot service tools to track issues and ensure resolution

Ultimately your question is a bit to "big" to answer in-depth on a discussion board. It's important to know that HubSpot is a tool in your toolbelt, it doesn't do the work for you.

Best of luck!

Josh