How to run GeoMarketing Campaigns in HubSpot
Jan 23, 2020 9:19 AM - edited Jan 23, 2020 9:21 AM
A very short story on why I hope this will be genuinly helpful and insightful to you.
When I was Head of Customer Success for another SaaS company, our CEO always use to ask me "Where are our customers?" . It was always a tricky one to answer as I couldn't remember every single customers location and I was always a little embraced that often I didn't know. I asked my good friend to help me build a solution which works from within HubSpot. It solved my problem at the time, we offered it out to other HubSpot customers, we improved the functionality and fast forward we are now in the HubSpot Marketplace.
The solution does show you where your customers are based, along with any other filters you want to apply. But a big bonus which I hadn't considered at the time is it enables GeoMarketing within HubSpot. So you can build lists based on unique geographical areas, for example you can run campaigns on opportunties who are located near your customers. In the video below I show one example of how we apply geomarketing on our account to help us when we visit events.
I appreciate this is a post about our own product, but it comes from a place as a longtime HubSpot customer and community contributer who solved his own challenge and wants to help the wider HubSpot community. We have a free plan for that reason 🙂