How to handle too many active contacts from one company

[#1]

My company deals with a good amount of enterprise clients. These companies may have several contacts/departments that use us and have each independently opted into our system. (e.g company x has 9 contacts, all of which are still with the company and do business with us, verified by salespeople)

The problem comes in when we try to target industries (our primary segmenting technique) which grabs all 9 contacts and then I believe we're getting rate limited (Thier IT dept. see's 9 incoming emails from us and we get quarantined and our deliverability gets severely hurt.)  I talked to our IT guys and they said Double-Opt-In wouldn't help as it's the just the number of contacts getting hit at the company.

Can anyone think of a solution to still target these people while avoiding this problem that scales?  I was thinking some kind of custom property but honestly, have no idea where I'd start.

[#2 · Accepted solution]

You are not alone @ConnorSlivensky. All sales and marketing teams that target large organizations face a similar challenge around email deliverability. As a solution, many implement account based marketing (ABM) automation tactics to compliment their traditional inbound marketing strategy.

This article entitled, 5 HubSpot hacks for account-based marketing automation by Phil Vallender will certainly give you ideas how to get started with ABM in HubSpot.

[@Phil_Vallender is also a leading solutions author here in the HubSpot Community and frequently chimes in.]

Additionally, the guys from Terminus have partnered with HubSpot to help accelerate ABM adoption in HubSpot. (2017)

- see 5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

Finally, implementing ABM at scale in HubSpot is becoming less challenging as HubSpot introduces new features and updates others to compliment ABM automation tactics. This indexed ebook entitled, Perfect HubSpot Features -n- Integrations You Need To Know In 2019, helps identify and summarize nearly 100 key changes HubSpot introduced this year alone.

Help answer your question? If so, remember to accept this solution now.

Best,
Frank

Author "Perfect HubSpot" Series

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MFrankJohnson.com | Connect on LinkedIn

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