Jul 25, 20227:18 AM - edited Jan 10, 20238:54 AM
How to Grow Your Business with HubSpot Payments
In 2022, HubSpot introduced a payments tool focused on helping you grow your eCommerce presence from within your CRM. Since then, the product team has been working behind the scenes to enhance this tool with new features and integrations, which were released this month. I know understanding how to fold new tools into your business can be daunting if you don’t know where to start.
To help you excel with HubSpot payments, I’ll be providing resources and conversations focused on helping you master these tools. Through these discussions and guides you’ll be able to feel comfortable using, teaching, and discussing HubSpot payments.
If you’re not familiar with payments yet, here are a few ways to get comfortable with the tool.
Once you’re familiar with how the tool works, join me over the next few weeks for practical tips and tricks on maximizing the value of payments, and learning how you can grow your business through the new payment-related tools.
Here’s what you can expect to learn more about over the coming months:
Payments in Meetings
Why it matters: Associate a payments link to a meeting schedule page. Get paid on time from your customers.
Payments in Forms
Why it matters: Gain more customers by creating a seamless buying experience with payments forms.
Payments Links in Marketing Emails
Why it matters: Convert your leads into customers by adding a payments CTA to marketing emails.
Why it matters: Store the transactional data of a customer’s payment when they pay on quotes or payments links. Use the Payments Object in workflows, reporting, and lists.
Why it matters: Save money and provide a better payment experience for your customers with recurring ACH and credit card payments.
Improved Checkout Experience
Why it matters: Deliver a customer-centric experience with customizable checkout pages.
Why it matters: Automate your accounting processes with workflows. Create invoices and receipts in Quickbooks with HubSpot workflows.
App Collection for International Marketplace
Why it matters: Simplify and accelerate your payments process with payments apps.
I’ll also share some tips on existing features, including Payments Links and Payments-Enabled Quotes.
Check out my different guides on payment-specific features and global-friendly payments apps:
Looking for a way to pass over the product line that was purchased, so that we can trigger different events. IE, once a product is purchased, I'd like to send a specific email depending on what product it is. We currently do that via our checkout carts and zapier
So right now we wouldn't be able to connect zapier with commerce objects (ie the payment and subscription object right now) because we don't have APIs (yet). That being said, we do have payment-based and subscription-based workflows that allow for you to move data from a given object to another that you can use to trigger really whatever you'd like.
When it comes to sending specific emails based upon a specific product, you can do this in a lot of ways - if you wanted to create a payment-based workflow with enrollment trigger of "payment status is succeeded" you can then send emails, maybe with if/then branches above them based upon the line items someone purchased. Do you think that'll get you to where you want to go @svmehta ?
Maybe, if we set up a listening webhook in zapier.
What are the triggers in hubspot that signify payment. Ie. if someone authorizes a payment and it's processing (via ACH), does that mean that the payment workflow would be triggered or would it wait till the payment is succeeded?
@danmoyle you totally took the words out of my mouth (words out my keyboard in this case?) regarding payments and meetings and payments and forms... it sounds like payments and meeting could make your life quite a bit easier! These are very new features of ours that we're quite excited about as it helps businesses bring their products/services to market in a modern and clean way. We'd love to hear your feedback if you have any as this is a new motion for a lot of companies and I'm sure a lot of folks are out there looking for inspiration from people like you 😀
Also, thanks for the response here @bendonahower! I definitely hear you regarding ACH fees but I'm happy to hear that you're seeing value out of the tools. You'll be hearing more from us regarding international expansion and other currencies in the near future, so stay tuned for more on that front 🙂
I'm sure others may be curious so I hope you don't mind me asking.... how are you currently using the QBO integration and custom quote templates? These are two new features that we're very excited about and while they aren't exactly "HubSpot Payments features," they're very much "payments-adjacent" so it's something that we'll continue to focus on.
We use recurring ACH and it's great. Because it's interconnected with line items, quotes, deals, etc. it reduced our time to payment and made our internal comms around payments smoother. I don't need to request that invoices are created in Quickbooks or jump over to that program to create it.
To be honest, I'm not thrilled about the direction fees for ACH payments have been going in general, but that HubSpot's fees are lower than Quickbooks make it a no brainer for any sizeable payment.
About using payments in the future.
1. I'm waiting for EURO support with bated breath!
2. We've built several custom quote templates but the cobbler's son has no shoes... We want to implement them for ourselves so that we can use the 'Quotes' tool for all it's worth, which is really a more expansive business documents tool that can accommodate proposals and other documents that we use in the sales process.