How can I personalize cold emails in HubSpot beyond [Name] and [Company Name]?

[Iscrisvesu]

Hi everyone,

I am trying to make my cold outreach emails more personalized using HubSpot tools, but so far I have only used the basic tokens like [First Name] and [Company Name].

What other personalization options or strategies do you recommend within HubSpot (Marketing Hub, Sales Hub, or any integrations) to make emails feel more relevant and tailored?

I would love to know which tools or workflows you use for this kind of dynamic personalization in sequences or campaigns.

Thanks in advance for your insights!

[karstenkoehler · Accepted solution]

Hi @Iscrisvesu,

Generally, marketing email and sales email templates let you access tokens from the contact and company object – so as long as this information exists, there are a lot of fields at your disposal.

Which tokens make sense depends on your products / services, target group / buyer person and industry. If you share more context, I can elaborate.

Best regards!