How I'm using Landing pages, Forms, Zapier, ChatGPT, and Workflows to send hyper-personalized emails

[BrianPotter]

Hey, HubSpot Community! 👋

I wanted to share an exciting automation I've been working on that has revolutionized our lead response process. By combining HubSpot, Zapier, and ChatGPT, we've created a system that automatically generates highly personalized emails for new leads.

Here's a breakdown of how it works:

• Lead Capture (0:08): We use HubSpot forms to collect detailed information from leads, including name, email, company, location, and specific needs.
• Data Processing (2:54): The form data creates a contact record with all the collected information in HubSpot.
• Workflow Initiation (3:23): A HubSpot workflow sends a webhook with the lead's information to Zapier.
• Lead Classification (4:35): In Zapier, we use ChatGPT to classify the lead based on their message (e.g., sales lead, job inquiry, vendor pitch).
• Routing (6:07): We filter and route the lead appropriately based on its classification. For example, job inquiries are sent to a different workflow.
• Email Generation (7:04): For sales leads, we use ChatGPT again to write a highly personalized email based on the lead's information and message.
• HubSpot Integration (9:39): The generated email is formatted as rich text and sent back to HubSpot, ready for automated sending.

Key Tips:

• Use rich text fields in HubSpot to preserve the formatting of AI-generated content.
• Adjust ChatGPT's temperature setting to balance creativity and accuracy.
• Consider using ChatGPT assistants or fine-tuned models for even more tailored responses.

This system will significantly improve our response times and personalization, leading to better engagement with our leads. It's handy for handling high volumes of inquiries efficiently.

I've created a detailed video walkthrough of this process, which you can find here: https://youtu.be/gQoSo2fmR-M

Has anyone else experimented with AI in their HubSpot workflows? I'd love to hear your experiences or answer any questions about this setup!

Looking forward to seeing you at InBound!

[Aakar]

This is interesting. Thanks for sharing @BrianPotter 

[BrianPotter]

Glad to hear you found it interesting. Thanks for  checking it out!

[Gaurav_Aggarwal]

Hey @BrianPotter 

Thanks for sharing i was looking for this automation to set up for one of my clients 😄

[BrianPotter · Accepted solution]

You're welcome! Glad it helped!

[Jaycee_Lewis]

Thanks @BrianPotter 🙌 This is awesome! I can't accept an OP as a solution, so I'm going to do it for your reply and hope it drives even more folks to check it out. — Jaycee

[BrianPotter]

@Jaycee_Lewis You're welcome! I"m so glad this was helpful! I realized after I posted this that I may have put it in the wrong forum 🤷. Thanks for upvoting and increasing awareness!