Nov 29, 2022 5:53 AM
With so much marketing noise during your respective holiday season, it can be hard to stand out in your customer’s inboxes and online.
Here are a few tips to help your personal brand or business stand out among the crowd:
We would love to hear your thoughts on how to stand out during the holiday season!
Reply in the thread below with a tip that has worked for you or with a memorable example from a brand.
Nov 30, 2022 8:25 AM
In addition to the helpful advice and insight already, plus the great info that kicked this off, I'll throw in a small thing. During this season when we're all busy, and many of us are on the go a lot, we'll be on our phones. Succint communications are critical. Clear subjects, concise copy, and plain calls-to-action so your reader has no doubt about what you're asking them to do. And I'm watching Jay Schwedelson's content this month for sure, thanks to seeing him at INBOUND this year.
PS thank you for the thoughtful tag @kvonloesecke 😊
Dec 1, 2022 3:37 AM
Nov 29, 2022 3:38 PM
Thanks for the tag @kvonloesecke ! These are great tips! Love the storytelling mention of showing people you are human(s)! I think another part of remebering people are...people...is thinking of your audience or customers as humans and that they may be spending time with other humans, and not on their email, during the last two weeks of the year 😉 So B2B businesses may want to think twice about sending emails or requesting meetings for this time, especially in countries where it is more common to take those weeks off of work.
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Dec 1, 2022 3:20 AM
Nov 30, 2022 8:23 AM
That's a great point @JenBergren about the emails and meetings. Also if you have meetings, the day before a holiday isn't the best, even if you're working. I found that out last week 😂
Nov 29, 2022 9:38 AM
Let's get this conversation going with our awesome Community members!
Nov 29, 2022 11:25 AM
@kvonloesecke Thanks for the tag on this!
This is a super interesting topic (I'm totally stealing this for LinkedIn)
I am a big fan of companies like Sugarwish and Sendoso for clients during the holiday season. Sending something small like a pack of hot chocolate or cookies goes a long way during the season, and it's typically equivalent cost to paying someone to run a full stack holiday campaign.
In addition to this, purely free content is another great way to stand out. Purely free meaning that your content isn't gated or blocked by any data collection / payment.
An out of the box method that I've explored in the past is a review trade with clients. They review you on whatever platforms mean the most, and you do the same for them. Very nice way of standing out to your customers and being an evangelist for them!
Dec 1, 2022 3:18 AM
Nov 30, 2022 8:22 AM