I'm Evelyn from the Product Marketing team at HubSpot, and I'm working on a project to better understand how our customers discover and learn about new features. Your insights will help us improve how we communicate updates and ensure you're getting the most value from HubSpot.
We know there are many ways to stay informed about HubSpot's latest features and updates, and we're curious about what works best for you. Some common channels include:
Releases & Updates blog
HubSpot webinars
Community discussions
In-app notifications
Your HubSpot account manager
hubspot.com/new
But we want to dig deeper. What makes certain channels more valuable to you than others? Have you experienced any challenges in staying up-to-date with our releases? Are there specific types of updates you find particularly important to know about right away?
Your feedback will directly influence how we approach feature announcements and educational content moving forward. No detail is too small – we're interested in hearing about both positive experiences and areas where we could improve.
Looking forward to learning from your experiences and using your insights to enhance how we communicate about new features!
Hi @evmwang I shared your request on my LinkedIn to see if I could capture some feedback for you, here's the post link in case you want to see all of the comments, many are from partners/agencies, but here are a few from customers directly that I thought might be most helpful:
From Megan Shadrick: We have partner agencies that work with us but honestly, we've never gotten many useful updates from them. Here's how I receive new updates: 1. Community Threads/LinkedIn Stumblings 2. Our Customer Service Rep - he's fantastic but there is only so much he can share within the time we have. 3. HubSpot Webinars - These are fantastic and always well given and produced. Incredibly appreciative of the team who handles these.
For me, the best ways are: 1. (by far this is the #1)Through our Customer Success Manager 2. If I have time, sometimes I'm able to catch updates through email 3. During Inbound
Overall, a lot of people get the updates from LinkedIn, specifically Kyle Jepson, HubSpot Tips & Tricks, and the Monday Morning Briefing with Kyle and Max Cohen.
I hope this helps!
If my reply answered your question please mark it as a solution to make it easier for others to find.
Hi Evelyn! Thanks for asking the community for feedback.
I rely almost exclusively on Product Updates for new information because it has the most detail. I used to schedule a recurring task to check it weekly but that isn't often enough; as others have commented, things change too quickly. I try to spend a few minutes nearly every day scanning Product Updates for relevant and high-impact features (defined both as updates HubSpot categorizes as high-impact and updates it doesn’t that are high-impact to us). I find it challenging to share relevant Product Updates with the rest of our team. I know I can copy a link to the specific update, but I usually end up taking screenshots or copying and pasting the description to ensure users are looking at the right post. Built-in share functionality might be nice. I’d also appreciate a way to share feedback directly with the Product Team about a specific update when enrolled in a beta. I usually go through support, but it takes a long time to explain which update I’m referring to and document the issue, bug, or unexpected behavior. I understand the product team might not be able to respond to all the feedback that would generate, but even a one-way feedback mechanism would feel more efficient.
In terms of other sources, I also spend a lot of time on the Community Forum, especially the Ideas posts. I really appreciate when a HubSpot team member provides an update on submitted ideas. The support team regularly encourages us to share our ideas, but I'm following some ideas with many upvotes that are 7+ years old with no recent update from HubSpot. If HubSpot took an inventory of those ideas, I think you'd find a lot of opportunities for quick wins that would truly delight your long-term customers.
As for our CSM, they do a great job parsing out relevant updates based on our prior requests and feedback, and using internal processes to highlight product roadblocks. I really appreciate that.
Thanks again for being open to customer input, Evelyn!
Hello Evelyn! Thank you for involving us, i personally use chat gpt to be updated on everything that' s new and can also relate with my own necessities and personal interests! I tink chat gpt is a great way to track what's new if you use it as a way to sort what could be useful for you and your personal carreer growth path/ personal life growth path, as talking with it helps the software to know you better and highlight what it is new on the web to help you achieving your goals.
Thanks for your attention and wish this insight could be helpful for you.
Thanks for reaching out and involving the community in this important project. I personally stay informed about HubSpot updates mainly through the Releases & Updates blog and in-app notifications, as they are quick and easily accessible during my daily work routine.
For me, the most valuable channels are those that provide concise, actionable updates directly related to my use case, such as CRM features and automation tools. I find in-app notifications particularly useful because they appear right when I’m already engaged with HubSpot, making it convenient to explore new features immediately.
However, I’ve sometimes missed webinars due to time zone differences or busy schedules. If recordings of these were made more easily accessible in the Community hub, that would be incredibly helpful.
I’d love to see updates categorized by relevance to different user roles, such as marketing, sales, or operations, and industries to make it easier to focus on what matters most to me.
Thanks again for gathering feedback – I appreciate HubSpot's commitment to improving communication and user experience.
Really appreciate your thoughtful feedback on how you stay up to date! Your suggestions about making webinar recordings more accessible and categorizing updates by role are fantastic ideas that could help many users like yourself stay better informed. Thanks for taking the time to help us improve how you learn about what's new!
Hi @evmwang I shared your request on my LinkedIn to see if I could capture some feedback for you, here's the post link in case you want to see all of the comments, many are from partners/agencies, but here are a few from customers directly that I thought might be most helpful:
From Megan Shadrick: We have partner agencies that work with us but honestly, we've never gotten many useful updates from them. Here's how I receive new updates: 1. Community Threads/LinkedIn Stumblings 2. Our Customer Service Rep - he's fantastic but there is only so much he can share within the time we have. 3. HubSpot Webinars - These are fantastic and always well given and produced. Incredibly appreciative of the team who handles these.
For me, the best ways are: 1. (by far this is the #1)Through our Customer Success Manager 2. If I have time, sometimes I'm able to catch updates through email 3. During Inbound
Overall, a lot of people get the updates from LinkedIn, specifically Kyle Jepson, HubSpot Tips & Tricks, and the Monday Morning Briefing with Kyle and Max Cohen.
I hope this helps!
If my reply answered your question please mark it as a solution to make it easier for others to find.