There is a LinkedIn Sales Navigator integration for HubSpot but as far as I know, importing contacts who engaged with your posts is not among its features. HubSpot doesn't support this natively either.
You might find third-party solutions for this as LinkedIn automation is an attractive field. Not all of these solutions are GDPR compliant as few take into account that there needs to be a legal basis for processing a contact's data. Whether a like or comment is enough of a basis to assume legimitate interest as a legal basis, I'm not sure. You might want to run any plans by your data protection officer or a legal expert.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
@Sholtomac@lionel1 - We are about to launch a new feature of Kavo that will be able to do this. Feel free to reach out and we can chat more about it! You can reach out directly or set up a call on our website, kavo.ai.
I have one more question regarding this: If a person converted and gotten into our database previously, would it be possible to add details of their engagement (like likes, comments, shares) with our LinkedIn ads into their HubSpot Contact data? Asking because LinkedIn analytics shows some of those engagements in their reporting.
There is a LinkedIn Sales Navigator integration for HubSpot but as far as I know, importing contacts who engaged with your posts is not among its features. HubSpot doesn't support this natively either.
You might find third-party solutions for this as LinkedIn automation is an attractive field. Not all of these solutions are GDPR compliant as few take into account that there needs to be a legal basis for processing a contact's data. Whether a like or comment is enough of a basis to assume legimitate interest as a legal basis, I'm not sure. You might want to run any plans by your data protection officer or a legal expert.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
Hi @karstenkoehler - TLDR, if we did want to record a like or comment in a contact record in HubSpot CRM, what's the best way to do it? We have an Excel of FNAME, LNAME, LinkedIn URL, title, Company name, comment/like that we want to import. Do you think the comment/like field should be a note in the contact record? The use case - the sales team can filter by activity, which would include any recent likes or comments on our LinkedIn posts, so we know who to call first.
Background:
A like or comment on a LinkedIn post is a significant signal for us as we are chasing a small number of high value clients. If any of our target personas likes a post then we want to capture that in the CRM so our sales team know who to call first.
I've also gone through LinkedIn Sales Navigator (LSN) and it looks like the post data (likes, comments) is on a separate database to LinkedIn profile data. This is an assumption given that you can't use LSN to view everyone who liked or commented on a post within a set timeframe. This would be an obvious list to build, if it were possible.
We are using a VA to manually collect this data in Excel and want to work out how to import into HubSpot. Also thinking that Airtable may be a more accurate way to do it, for obvious database benefits (multiple people to a post, etc.).