Tips, Tricks & Best Practices

HubSpot Employee
HubSpot Employee

[Free Report] How to Recharge Your Content Engine During Uncertain Times

Best practices to help you keep growing your business through effective content marketing.


➡️ Download the Report now


To get a look behind the scenes at some of the world’s fastest-growing brands, we surveyed over 200 CMOs, marketing managers and other marketing leaders. They shared their experiences, insights and best practices that can help you create a winning content marketing strategy in today’s fast-changing economic climate.


In this report, we share their best practices to help you keep growing your business through effective content marketing - even during uncertain economic times.


💡 Inside you'll find:
  • Why content is your most powerful tool in a difficult market
  • Keeping your content marketing engine running smoothly
  • The 7 best practices to recharge your content marketing engine...
    #1 Focus on building your blog
    #2 Building your brand is just as important as conversion
    #3 Power up your inbound marketing activities
    #4 Extend your content's life cycle with a content refresh 
  • and so much more!
1 Reply 1
Hall of Famer | Elite Partner
Hall of Famer | Elite Partner

[Free Report] How to Recharge Your Content Engine During Uncertain Times

This is a really helpful guide with a lot of insights, curious how it might be different now with higher adoption of AI and changes to SERPs.


The #1 focus is on blog - and I feel this is something that has remained true since the introduction of Inbound, but I think there's a real miss when the focus is on blog specifically and not new content creation. 


For example, a highly effective strategy for building a Knowledge Base around solving for the customer and SEO can be just as valuable, if not more, than a traditional blog.


A lot of companies that don't write blogs aren't writing blogs because they don't have new content to share, there are hundreds of "reasons" why companies don't think a blog is the right fit.


While a "blog" tool is a great way to organize and collect content, there are a lot of challenges related to blogs that many businesses use to justify not starting or continuing a traditional blog (low subscriber counts, shifting the focus to newsletter/blog subscribers from meaningful conversion paths, consistency, multiple personas, frequency, etc.)


In addition to knowledge bases, technical documentation, frequently asked questions, guides (old gated content), pillar pages, etc. are great ways to introduce new content to your website and with the right SEO strategy can be just as successful as a blog.


A blog is only one way to "feed the Google machine" and I haven't read anything that says a new blog post is more valuable than a new website page or knowledge base article, if the same quality of content is shared.


Would love any insights, opinions, or best practices around "new content creation" vs "blogs" specifically - is there a measurable difference?


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Jennifer Nixon - Delivery Lead at Aptitude 8

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