Forms - Best Practice?SOLVE
Jan 24, 2018 11:12 AM
What's the best practice for forms? Should there be one form per campaign, one form per advert, one form per channel (e.g. PPC) or some other best practice?
Look forward to hearing your thoughts!
Solved! Go to Solution.
Jan 25, 2018 5:12 AM
There is no universal best practice, but here are some thoughts that I've developed over the years:
Given the ability to progressivly profile contacts using smart form fields, and that fact that every form conversion is tracked along with the page it was submitted on, you only need very few forms.
I tend to recommend a form for each of the following:
- A form for the top of the funnel - short enough but with plenty of queued questions for when contacts reconvert
- A form for the bottom of the funnel - longer form with more questions that asks everything you need to know to commit to your BOFU offer
- Contact form - for general purpose website contacts
if you start out with just these forms, your data will be highly consistent. And, if you want to roll-out a change, its easy to apply site-wide.
Forms can not be assigned to campaigns, only pages, so there is little **bleep**, I think, in creating a form per campaign.
Hope this helps.