Establishing a master suppression list can help you stay sane
03-22-2017 03:53 - edited 03-22-2017 03:55
Ever want to put a pause on your marketing emails for certain groups of people? Suppression lists are great for this, but things can get messy if you have to remember to include multiple different suppression lists with every send and every workflow.
Enter the MASTER suppression list!
In this short video, I show you how to setup a master suppression list to keep your email team organized and sane:
I also cover some of the many reasons you might want to suppress emails for:
- Contacts currently in a workflow
- Your competitors
- Contacts that are having support issues
- Contacts that sales are actively trying to close
- Contacts from non-vetted sources
Hope this helps!