Tips, Tricks & Best Practices

hey37
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Difference between link tracking and coupon codes

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FB,-The-Real-Chattanooga,-Feb24,-2024.jpgSo what I have used to track sales is coupon codes. When I place an ad, I give 25% off when a person uses a coupon code. The code tells me what ad they viewed to order from. For example REAL25 means the ad is placed on The REAL Chattanooga!! Facebook Group at 25% discount. See attached image. I create files on my computer to record the details.

 

Hubspot instead gives software to track leads via link tracking. I will use this, but my question is, should I completely disregard my previous process? Or is there an advantage to my process that link tracking may miss? Are there any disadvantages to link tracking I should know about?

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Shadab_Khan
Solution
Guide | Partenaire solutions Elite
Guide | Partenaire solutions Elite

Difference between link tracking and coupon codes

Résolue

Hi @hey37 ,

 

Great question about changing a process.

 

So my recommendation is not only for this but in general with a Process change is Testing how it behaves in real-world use.

 

So for your use case, I'd say start testing out the tracking URLs BUT keep on using your coupons simultaneously ➝ once you have the data to prove that the new process is working fine and as expected then you can faze-out the use of coupons.

 

Stay Awesome & Keep Doing it BIG 🔥

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Shadab_Khan
Solution
Guide | Partenaire solutions Elite
Guide | Partenaire solutions Elite

Difference between link tracking and coupon codes

Résolue

Hi @hey37 ,

 

Great question about changing a process.

 

So my recommendation is not only for this but in general with a Process change is Testing how it behaves in real-world use.

 

So for your use case, I'd say start testing out the tracking URLs BUT keep on using your coupons simultaneously ➝ once you have the data to prove that the new process is working fine and as expected then you can faze-out the use of coupons.

 

Stay Awesome & Keep Doing it BIG 🔥

Found my solution helpful? mark it as accepted

hey37
Participant

Difference between link tracking and coupon codes

Résolue

Thank you so much!

 

 

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