Custom Abandoned Cart implementation

[chirag_]

Hello, can anyone please suggest an Abandoned cart recovery email for flow, for a custom e-commerce website through the API? 

What is the best practice to implement this? Via APIs to trigger the email automation flow and how best to utilize the contact properties. 

Sorry, a bit vague question as I am new to Hubspot. 

Thank you. 

[Bryantworks · Accepted solution]

@chirag_ That's correct!

[Bryantworks]

Hey @chirag_,  I think you should create a deal that sits in a pipeline under an "Abandoned Cart" stage.  This way, you can have a deal based workflow that you pass over the cart information (product name, price, cart URL, imagery, description, etc.) to the deal record which you can then insert into a marketing email to the abandoned cart recipient.

Hope this helps!

[chirag_]

@Bryantworks thank you for the response.

The cart information can be passed using the e-commerce bridge API?