Contextual Marketing and Smart Content in HubSpot: A Guide

[Babel_Gem]

Hi everyone,

I've put together a blog on contextual marketing in HubSpot which I thought I would share in the hope that it can help some of you to get started with personalisation.

There are so many great possibilities available when you start using Smart content, but it can definitely feel a bit overwhelming when you first start.

Take a look and let me know what you think. 

It includes some steps for creating and implementing an effective contextual marketing plan in HubSpot.

Gem

[AngelaHicks]

Hi Gem,

Thanks for taking the time to write this up and share with the Community! My favorite part is "... analysing your marketing data in order to positively impact your next step." This is so true! Many marketers spend a lot of time segmenting their data and making sure they're collecting the right kinds of data, but often forget that the data should be helping them make decisions on their marketing! 

Best,

Angela Hicks | HubSpot Academy

[Babel_Gem]

Thanks Angela! I'm glad you found it an interesting article. Using data effectively can make a huge difference to marketing strategy for sure!