Company Funnel Report and healthy Data

[06401]

Hello,

We've recently shifted our focus from contacts to companies. Especially ACM is really powerful tool in HubSpot but we also wanna see the Company Lifecycle Funnel. I see a beta version of Company funnel in Journey report is available but when I check it, I cannot see the healthy journey. here's the reason, I am wondering if anyone has any best practices. We couldn't be the only company who has this issue. Here's how our Lifecycle process.

1) Any contacts from form submission become MQL and we have a worfklow to update their companies as MQL as well.

2) MQL Rejected is normally a manual process for us as Sales team check the contacts one by one. 

3) SAL  and SAL-Rejected is also manual for us. Sales team update the Lifecycle stage based on their insight witch contact.

4) For SQL, we use LC contact sync. So both company&contact are updated if there is any deal creation associated with them.

5) Lastly, we have a Customer stage and it's also sync with Closed Won. 

As you see above, we have some stages which we cannot use sync and the 1st option "Update a contact’s lifecycle stage whenever their primary company’s stage changes. Note: This setting doesn’t apply when a company moves backwards in your process." does not apply to use as sales team only updates contact lifecycle stage. 

What do you suggest? Workflows?

Thanks

[BérangèreL · Accepted solution]

Hi @06401,

Great question, that's exactly why the Community is here for!

For information, I'd like to share these resources that might be of interest to you:

- As you mentioned, the "Create custom funnel reports (BETA)"
- Create custom reports

@06401, when using the BETA for company funnel report, which data is missing, please?

I also wanted to invite a couple of subject matter experts to this conversation: Hi @Aakar, @Jnix284 and @LouiseHare do you have suggestions to help @06401, please?

Also, if anybody else has anything to add and/or share, please feel free to join in the conversation 🙂

Thank you very much and have a great day!

Best,
Bérangère

[06401]

Hey @BérangèreL 

Thanks for your message. The main problem is we only update Lifecycle stages for contacts.

For example:

If our sales person thinks the MQL is not good enough for SAL, they update the contact's Lifrecyle stage as MQL-Rejected. This is a manual process for us. The same rules apply for  SAL-Rejected and SAL. 

For SQL and Customer, we enabled the sync on Lifecycle stage setting so for contact and company level so HS update them automatically.

Based on what I shared with you above, our company funnel looks like this.

(If I make the stages as optional!)

MQL: 10

MQL-Rejected: 0

SAL:0

SAL-Rejected:0

SQL:5

Customer:1

I assume the only way to update company LC stages is using Workflows since there is no other way to update from contacts to customer and I was curious about the best practices since I'm a bit hesitant to create workflows for the companues due to many to one relationship.

I mean if there's something like this in  HubSpot, it would be great.

Let me know if I miss any points. Thanks in advance!