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Sep 23, 2020 3:16 PM
I'd appreciate some help on how to best use/not-use 'Campaigns'. What are the best practices for layout and what assets include in a Campaign.
At least in this context our main 'business objective' is a trial sign up. People can join a trial in 2 ways:
Notes: Each have their own traffic sources; blogs, social & email. Every blog has the same CTA to sign up for a trial.
Thank you!
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Sep 24, 2020 2:49 PM
Good points. There is no right or wrong here, it's all about structure and preference.
On this point:
"What I still don't understand is the merit of being very granular when the individual assets have their own tracking."
Each asset does have its own tracking but what is difficult to do with that approach is give a holistic answer to the question "how did that campaign perform" - which is a common question from a marketers boss - eg "How did the new product release campaign perform??" - to answer that without campaign tracking setup this way you would have to dive into each asset - perhaps 3 blogs, 4 social posts, 2 email etc - gather the stats together and then try and remove cross attribution. The campaigns report is designed to answer this question in one screen.
The way I visualise reporting is:
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Sep 24, 2020 5:00 AM
Interesting question.
The way I feel about the campaigns tool is to track the campaigns which are separate to the business objectives. Campaigns are likely all tie into the business objective but are different ways of achieving it, eg:
I then tag all the assets related to that specific campaign, so for the 'webinar' example it iely has:
^ all of those assets get tagged against the 'webinar' campaign.
I would track business objectives in different report types:
Hope that helps?
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Sep 24, 2020 8:38 AM - edited Sep 24, 2020 8:45 AM
Thank you very much. That makes sense.
What I still don't understand is the merit of being very granular when the individual assets have their own tracking.
Would we not get as much value from:
Because we can see all the individual traffic sources of landing pages on their own. This blog post seems to suggest one should align Campaigns to the final outcome.
As we would:
We have so many campaigns running, so would it also work to just have a 'Trial Sign Up' campaign and then attach all of the campaign's landing pages to that? That way we get a pretty good attribution picture.
Thanks.
Sep 24, 2020 2:49 PM
Good points. There is no right or wrong here, it's all about structure and preference.
On this point:
"What I still don't understand is the merit of being very granular when the individual assets have their own tracking."
Each asset does have its own tracking but what is difficult to do with that approach is give a holistic answer to the question "how did that campaign perform" - which is a common question from a marketers boss - eg "How did the new product release campaign perform??" - to answer that without campaign tracking setup this way you would have to dive into each asset - perhaps 3 blogs, 4 social posts, 2 email etc - gather the stats together and then try and remove cross attribution. The campaigns report is designed to answer this question in one screen.
The way I visualise reporting is:
Did my post help answer your query? Help the Community by marking it as a solution.
Full HubSpot agency: https://www.digital22.com/
Free HubSpot Training: https://www.digital22.com/free-2021-training