CTA Variation Test Group Size

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New Contributor | Gold Partner

What have you seen as a good number of variations in a CTA Test Group? I've realized that I've underutilized this feature and ended up with many one-off designs for my CTAs.
So I've created on CTA Variation Test Group with 8 different images so we'll see how it goes.

I know that if the volume is high enough that you can make almost any size work but do you have any experience that shows that 2 or 3 or 4 or some other number is best for the test size?

Thank you.

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HubSpot Product Team

Hey @wschaeffer this isn't something I have experience with, but I thought you might find this blog post helpful

 

@HubTrog is one of our esteemed Academy Professors, are you able to share any insight on this? Thanks!

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New Contributor | Gold Partner

Thank you, @roisinkirby. My apologies for just now seeing this! It's my 2018 goal to remember to hang out in this community more often! 

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