Brand new to marketing - brand new to business - brand new to blogging...SOLVE
Jan 9, 2017 5:11 AM
So I have just finished the inbound marketing certification and found all the information very useful and I am definitely starting to put it into practise.
However. I have a brand new website with a brand new blog - this means no posts no momentum etc. So my question is this - If I have an offer I wan to promote using a blogpost, leaving quality of content to the side for a moment, how likely is it to be effective if I have only one or two posts on my blog?
Is it best to post say 3 or 4 useful posts over the course of a week or two and then launch the campaign?
Any insights would be most useful!
Solved! Go to Solution.
Jan 10, 2017 9:34 AM
Content's relationship with achieving results is like a marathon, not a sprint. If you're consistent in approach with creating content, then it'll pay off in the long run. That being said, below is a list of ways to increase the visibility of your content at a quicker pace:
- Build an influencer network of relevant industry thought leaders. You can do this by performing research on social media and Google. Look for channels where these people create content. The trick is to engage with them on a frequent basis (comment on their content, "like" their content, etc.). This way, you'll have an easier time of creating a relationship with them in the future.
- Look for opportunities to be helpul on platforms that are relevant to your industry. For example, if you find a forum relevant to your business, then become an active contributor. Don't just share your content, rather take the time to listen to what everyone is saying and respond appropriately. This way when you want to promote your content, people will be more receptive to it.
- Connect blog post content to conversion-focused content like a guide or ebook. This will help create a strong interlinking strategy that supports the flow of traffic to help complete your goals. Plus, if you creaste content consistently in this manner it'll hellp your SEO efforts in the long run.
As a next step, I recommend checking out HubSpot's Content Marketing Certification as it helps further explain the above: http://certification.hubspot.com/content-marketing-certification-course.
Keep up the good work and remember, content marketing is a marathon, not a sprint.
All the best,