Blocking Images in Email Blocks CTA's!SOLVE
Mar 25, 2020 4:14 PM - edited Mar 25, 2020 4:15 PM
I've searched both Google as well as all HubSpot knowledge bases and forums and am shocked (SHOCKED!) that I have not found one comment from anyone about the fact that email recipients only see a CTA if they choose to download images.
Why should I use a CTA in an email, especially when you consider how much email is consumed on mobile devices, which often times don't give the user control over who is a trusted sender like desktop clients do, allowing images to automatically download?
I can create a <div> with all the behavior of a CTA that shows my call-to-action without having to download images, so I don't understand why HubSpot can't create a similar CTA. Plus, the text in HubSpot CTA images looks terrible compared to HTML text IMO. Sure, it's easier to track performance of a HubSpot CTA, but that is quickly offset by the negative impact on conversions due to the lack of visibility without downloading images.
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