Best practices on lead scoring on any email open or click
Jul 30, 2019 10:38 AM
We would like to score anyone who opens/ clicks our marketing email communications. Currently we are scoring based on list membership and manually adding a "opened a specific marketing email" filter to the list. The issue is that we need to update the list every single time we create an email. Is there a way to set up scoring where a contact gets a score everytime they open *any* HubSpot email?
I'd also appreciate best practices for setting up scoring in general (less the actual values or what to score and more the scoring architecture). I come from a Marketo background and I'm having trouble setting up scoring in an organied and efficient way in HubSpot.