Best Practices for Leveraging HubSpot Tools in Higher Education [Virtual HUG Follow-Up]
Whether or not you were able to join our virtual HubSpot User Group (HUG) for HubSpot users in the higher education space, we’d love to welcome you to a continuation of the discussion here.
Kassi and Alex, our virtual HUG presenters from HubSpot Platinum Partner Stratagon, gave a number of actionable tips for using everything from workflows to SMS integrations to suppression lists to the ads tools to make sure that you’re meeting students, parents, and high school counselors where they are.
Here are a few questions we touched on during the presentation to get the conversation going! Feel free to comment with your questions as well.
- What are some of the touch points throughout the student’s journey (from awareness to enrollment) where you’ve involved parents, guardians, or high school counselors effectively?
- How have you used ads to reach new audiences or to target groups that are in a certain stage of the student’s journey?
- What are best practices for engaging potential applicants if those people aren’t high school students going through a traditional college admissions process/timeline (for example, people who’ve been in the working world for a couple of years, veterans, transfer students, re-entries into the university system, etc.)?
- What are some creative ways that you’ve enabled students to create content for your blog or social channels?