Ask Us Anything about Marketing Hub Enterprise 2020

Community Manager

From managing your budget to finding your soulmate, technology has made it surprisingly easy to do complex things. But when it comes to marketing, tools offer either enterprise power or consumer-grade ease of use. Until now.

 

Marketing Hub Enterprise 2020 makes things like organizational scale, reporting, and account-based marketing delightfully easy. It has the power you need to grow — with software that grows right along with you.

 

New in Marketing Hub Enterprise today:

 

  • Multi-touch Revenue Attribution
  • Partitioning
  • Adaptive Testing
  • Account-based marketing
  • And more

Have questions about these tools? We have members of the HubSpot product team here to answer any questions you might have. 

 

Meaghan Griffith (@mgriffith)  - Reporting Product Manager

Maggie Georgieva (@mgeorgieva) - Partitioning Product Manager

Kevin Walsh ( @_Kevin ) - Adaptive Testing Product Manager

Tyler Scionti (@TylerScionti) - Email Product Manager

Ethan Kopit (@ethankopit) - Account-based Marketing Product Manager

 

And myself, Ari Plaut (@ariplaut) - Product Marketing Manager

 

Feel free to drop in your questions below. 

 

We’ll start answering questions at 9 AM EST on January 9, 2020 and answer questions until Friday, January 17, 2020.

 

Here are a few example questions to get you started:

- How do I get access to these features? 

- What's the difference between adaptive testing and A/B testing?

4 Replies 4
New Contributor

Thanks for putting this together! 

 

I would be curious to know the answer to your second question, what's the difference between adaptive testing and A/B testing?

 
Thanks! 
 
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0 Upvotes
Community Manager

Hi Jen -

 

Good question! A/B testing is awesome -- it's served marketers well for a long time. But it's inefficient in a couple ways. First, it's manual. As a marketer, you need to monitor the test throughout, and pick a winner in the end. As much as we all love statistical signifance, calculating it isn't the best use of a marketer's time. Second, it wastes conversions. With a traditional A/B test, you send 50% of traffic to both variations until you end the test. 

 

Adaptive testing solves both of these problems. It automates A/B testing using AI. It’s automatic; HubSpot runs the test for you, and our AI picks the winner. No need for a statistical significance calculator. And, as the test runs, we’ll send more traffic to the better-performing page, so you maximize your conversions along the way.

 

You can learn more about the new feature here:

https://blog.hubspot.com/customers/adaptive-testing

 

Cheers,

 

Ari

Let us know if you have other questions about it!

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0 Upvotes
Regular Contributor | Platinum Partner | Certified Trainer

Hi there

 

I was wondering how the reporting will work or some best practice for reporting for partitioned assets.

I have an account that has about 10 teams - where we want to report on 6 of the teams as a group but we cannot filter out the group's CTA's, forms etc and would like to be able to report on each team separately or group them.

 

Any suggestions would be appreciated!

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0 Upvotes
Regular Contributor | Platinum Partner | Certified Trainer

I was also wondering if the number of lists, workflows etc that you can build in a portal have been increased along with the partitioning?

How would you manage this along with paritioning?

Is there any way to set a limit per partition?

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0 Upvotes