Ask Us Anything About Marketing Hub Updates @ INBOUND 2018

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HubSpot Product Team

UPDATE: Thank you for participating in the INBOUND 2018 Marketing Hub AMA. This AMA is now closed. If you have any additional questions, feel free to reach out on the Marketing Forum.

 

Next week at INBOUND, HubSpot will launch a number of new products that will help you grow better. A number of these new products and features will be within the Marketing Hub. To celebrate, experts from HubSpot’s product and marketing teams will be answering your questions next week on how you can start growing better with HubSpot.

 

This thread is meant for asking questions about product updates within the Marketing Hub. If you have questions about product updates in the Sales or Service Hub, we have separate threads for that as well.

 

This AMA will start on Friday, September 7 at 11:30 AM EST. The team will be answering questions starting then, but feel free to start adding questions now, and the team will begin answering them on Friday.

 

This thread is to ask questions about HubSpot's new products features. If you have an idea for how we can improve our product going forward, please post those on our Ideas Forum.


Click here to learn what’s new in HubSpot.

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36 Replies
Regular Contributor

Any thoughts on simplifying the GDPR settings?

 

They're over engineered aTM as far as we can tell.

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Community Manager

Hi Ray -

 

Ari from the Product Marketing team at HubSpot. We appreciate your feedback. One of the big challenges with the GDPR is that it's inherently not simple --- it's almost 300 pages of legalese, and there's no specific checklist for compliance. Every business has to approach compliance in the way that makes the most sense for their specific context. With that in mind, we made the settings as simple as we could, while maintaining flexibility for every use case.

 

I'd be curious to hear more about your experience with the settings. If you could wave a magic wand and simplify your GDPR implementation in HubSpot, what would that look like?

 

- Ari

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Regular Contributor

Magic wand:

 

The current set up is too prescriptive. HS have made a common mistake of designing the system to drive compliance. This means it's too complex and prescriptive.

 

 

In our company, and doubtless countless other companies too, we have all of the information and criteria for legitimate use elsewhere because we need a company-wide approach that takes into account all of the systems we use.

 

This has been carefully considered and formulated on the basis of specific, specialist legal advice.

 

This means that we don't need all of the categories HS have defined.

 

What we do need is the consent option for prospects who give their consent to receive marketing information because there is no current alternative legal basis to process their data. HS provides that facility and we use it.

 

Of course, there are a multitude of use cases and preferences but ATM HS is a very blunt instrument to assist with our compliance.

 

Our GDPR compliance is not the responsibily of HubSpot (platform or company). It ours as Data Controller.

 

The magic wand will enable us to turn off HD GDPR features we don't need.

 

Yes, GDPR compliance is important and the regs seem fiendish but when you get down to it the essence is simple to comply with for any well run business.

 

Please refine HS so that we have tools we can use if needed to assist with GDPR compliance but not tie us up in knots.

 

New Member

Hi all,

We already measure the number/amount of deals won with a marketing source. I would like know to measure the influence of marketing on sales deals (with a sales origin). For instance : when a deal is won, have a look to the contacts actions for each new customer-> attend to a specific event = 5% of the deal won + 2 ressources downladed = 5% of the deal won, so we could say the marketing influence the deal at 10%. I would like to do a list of actions with a % of influence (a kind of scoring, but the lead scoring is not a %). How can I do that with Hubspot? Any tips, good practices to measure influence and not only origins?

Thank you so much,

HubSpot Product Team

Hello!

 

Thanks for your question! Based on the description you provided, I think the closest thing to what you are looking for is an attribution report, which is available within Marketing Hub Enterprise. Using an attribution report, you can create a report that gives you the percentage of contacts that were assissted by an attribution object, such as a specific source, or a specific URL. Creating attribution reports is explained in depth within this knowledge doc.

 

Happy to explore this further!

 

Best,

Alex

Top Contributor

I've seen references to new email throttling capabilities. What exactly is now available that wasn't before / how do we use it? 

HubSpot Product Team

Hi Karena,

 

The new feature folks have been talking about is Send Frequency Cap.  It is an addition to our Marketing Enterprise product and is in limited beta.  We expect it to fully released in November.

 

The Send Frequency Cap allows our users to set, on a porta-wide basis, a maximum number of emails contacts can recieve during a day, week, two week, or month period.  The features keeps a running count of the sum of batch, workflow, RSS, and blog updates during the selected time period.  Any attempt to send more of those four types will result in an email not being sent with a reason of "Reached Frequency Cap."

 

Users have the choice to allow sends to be sent to all contacts independent of the Send Frequency Cap status on a per email basis.

 

I hope this helps!

 

-Tom

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Resident Expert

Thanks @TomMonaghan. Just to confirm -- the frequency cap functionality, once released, will only be available on HubSpot Enterprise plans. Correct?

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HubSpot Product Team

Yes.   This feature is only for Marketing Hub Enterprise.

 

Thanks,

Tom

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Top Contributor

Hi @TomMonaghan, thanks. This sounds great, looking forward to using it!

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Occasional Contributor

Replying to the "Send Frequency Cap" comment. Will you also take into account any lead that is part of a sequence? In addition to batch, rss, blog, etc

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New Contributor

it is slightly disappointing to see features such as the playbook locked out. Traditionally, enterprise-level features are directly related to increased use of a product/software. I believe such features should be included in the middle tier pricing model but should have limited use.

 

I believe in the professional plan in HubSpot for both Marketing & Sales such feature should have more of usage-based pricing approach rather than the current structure.

 

It would be great if similar features were considered as improvements to the HubSpot platform or additions for current users, rather than a price increase or not being included at all.

 

Occasional Contributor

The recent (but not too recent) change of the editor tool in the webpages has resulted in a box that stays hovering over the other toolbar when an image is clicked. If I want to add a link to an image, i have to basically just hope that the pop up that occurs when i click on an image doesn't appear over the link button in the toolbar. 

I've made a recording of the issue. In the first part, i try to add it in the main module itself, but the toolbar with the link disappears when i click on it. Then when I try to edit it in the side module bar, it pops up over the toolbar, then deselects the image when I click on the toolbar to try and get it to show up. Frustrating - the only way at this point I can see to add the link when this happens is to write it in HTML, which is a pain, because then I have to go find the URL of the page in a separate tab, copy the url, and paste it back in.

Here's the recording: https://cdn2.hubspot.net/hubfs/399351/link-issue-.webm

HubSpot Employee

Hey lcverner,

Thanks for including a video of the behavior you described! We have a new update to the image popup in beta that we can add to your account that will resolve what you were experiencing with the image popup covering the link icon in the toolbar. What's more, this new image insertion plugin will allow you to add links to images within the same popup that allows you to format the image. This feature will be out to everyone within the next two weeks, so I've gone ahead and added it to your portal today. Feel free to let me know if you have further questions on it!

Best,

Clare

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MSi
Occasional Contributor

Hi,

 

the new drag&drop-email-editor is awesome! But what's really missing is the A/B-Testing-function the old editor has. 

 

Thanks!

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HubSpot Product Team

Hello!

 

Glad to hear you like the new email editor! We’re aware that the new email editor currently doesn’t support A/B Testing, and are actively working on including this so that Marketing Hub Professional and Enterprise users can continue to use this feature when creating emails in the new editor. Stay tuned!

 

Best,

Alex

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MSi
Occasional Contributor

Awesome! I'm looking forward to it! Smiley Happy

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Esteemed Contributor

Hey, Alex.  Is the new editor being rolled out, in waves or???  Not seeing it in our portal.  Still the same ???

 

Scott

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Community Manager

Hey Scott -  

 

Alex is OOO today, so I'm here to help in his stead.

 

You're correct - the new editor is being rolled out in waves. If you'd like to try it out, we'd love your feedback. Send your hubID to me at ari@hubspot.com, and I'll hook you up.

 

Cheers,

 

Ari

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New Member

Is it possible to add a CTA to a chat message, such as directing a user to a landing page with a form or similar? If so, how?

Any help is much appreciated.

HubSpot Product Team

Hello!

 

At this time, you can only hyperlink text within a chat message. You cannot insert a CTA within a chat. What you could potentially do as an alternative to a CTA, is use a tracking URL within your chats. This would allow you to gather data on how many people have clicked a specific link within your chat messages. 

 

Best,

Alex

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Regular Contributor

I have recently implemented the new HubSpot Site Search feature into a site. (This feature: https://blog.hubspot.com/customers/introducing-hubspots-site-search)

 

It seems that the search results do not include blog posts, is that expected behaviour?  If so, is there a recommended way to include blog posts in the results?

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HubSpot Product Team

Hello!

 

This FAQ doc has a lot of information regarding the expected behavior for site search. By default, HubSpot site search should return all HubSpot hosted content. It's important to note that if you host your blog externally from HubSpot, site search will not index this content. At this time, site search is specifically for content that you host on HubSpot.

 

Are you blocking your blog from being indexed by search engines? If so, that will also block your blog from appearing within site search results.

 

A developer can also follow this documentation to manipulate the results that appear.  Is it possible that the domain your blog is hosted on has been excluded?

 

Let me know if any of these possible explanations gets to the root of your issue!

 

Best,

Alex

 

 

Regular Contributor

Thanks very much, I will investigate further!!

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Esteemed Contributor

We had the same issue.  I talked to support and they had the product team re-index our site and then everything showed up.

 

Scott

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Occasional Contributor

Hey,

 

Are there any plans to allow HubSpot hosted videos to be embedded on external sites / pages that are not hosted on HubSpot? That would really change the way we can use video.

 

Guha

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Community Manager

Hi Guha --

 

Ari from Product Marketing at HubSpot here. Great question, thanks for sending it along. At this time, HubSpot videos can only be hosted on HubSpot pages. In the future, if you're a paid Vidyard customer, you will be able to take HS videos off-platform, and get some level of analytics within HubSpot.

 

- Ari

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Regular Contributor

Does your service hub now allow uploading of other knowledge base files (i.e. XML files) into HubSpot's Knowledge Base or do you offer a service like Drift who upload your previous Knowledge Base for a set fee of $300?

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Community Manager

Hey HSVS -

 

Thanks for your question. The Service Hub doesn't allow the importing of other knowledge base files at this time, nor do we offer an upload service internally.

 

- Ari

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