Animated gif

[MellyG]

Can anyone give any insight to the optimum length of an animated MPU gif and how to keep the file size of a gif to a minimum without losing quality.

[karstenkoehler · Accepted solution]

Hi @MellyG,

Unless you can guarantee that every recipients will open the email on a broadband connection, then I would stick to gifs smaller then 3 MB – or design your email so that it doesn't rely on the gif. If it is the main star, then the file size should be small enough to load quickly. Otherwise, there's a risk your recipient will just close and discard an email.

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@MellyG wrote:

how to keep the file size of a gif to a minimum without losing quality.

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A tool that comes with easy to use compression features is https://ezgif.com/ – I can't vouch for its integrity / security but its served me well outside of a business context a few times. Play around with the compression and check if the result is still okay.

Best regards!